Moreover, it is likely users that engage with your content are more likely to convert to your brand. If you consider Google as an index and searching for trusted content, then the more your site will become valid in Google’s algorithm the more this trust increases.

Technical SEO has come across leaps and bounds and is now vital, like an engine room that needs continuous servicing. Without proper planning of keywords and original content not only can the read become a little disjointed but you could end up ranking for something totally unrelated to your brand or lack the technical structure to have a great website not tick any boxes to achieve rankings. How good would that be? Not so…

Content and design aside the minefield of technical SEO on site and structurally building and designing for SEO can come across as a black art. At Icarus we measure SEO and activity via complex software against your competition and match where you are at all times. We even use a brand mentioning tool and monitor any toxic backlinks, monitor your competitors on social media and evaluate top ranking content related to your business.

Would you like your brand to be seen in other countries or look at what works for you in the target market you are trying to reach? See how much traffic is really out there for elements of your business.

All of these measurable goals can have a big impact on your operation, and we have found over the years we have been practising SEO that it is often data like this can direct business goals and can often reveal insights into decisions about new products, content and realities in market.