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What constitutes Digital Marketing today?

When we talk with clients about digital marketing it is apparent to all that we are still talking about the traditional strands of marketing in terms of content and design but looking at digital channels as one of the outlets and the joy of being able to measure data and results extremely effectively as opposed to older types of advertising such as print or circulars.

Strictly speaking Digital Marketing elements of today’s marketing can be identified as:

Digital Devices

Audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.

Digital Platforms

Most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.

Digital Media

Different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.

Digital Data

The insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.

Digital Technology

The marketing technology or data analytics that businesses use to create interactive experiences from websites and landing pages to digital ads and email campaigns.

Digital Advertising

Pay per click or Google Ads, search and display campaigns, phone tracking, remarketing, ad sense, pixel remarketing and social media business managers.

Digital Integrations

Multi weaving of targeting audiences via dynamic integrations with websites as sources. Building up referrals and audiences and building trust by content and back links.

At Icarus digital marketing is about measuring those channels but using the outlets with great art and content and reflecting keywords and messaging from your business internally all the way to the end users.

We consider digital marketing outlets as ambassadors of your brand and we are able with the most up to date software and knowledge on today’s modern platforms to measure audience reaction and optimise but also seek and refine both organically and through advertising methods.

Part of our strategy at Icarus is to reach, refine, define and optimise audiences with their brands and businesses with their markets and target groups. As a responsible digital marketing agency, we stay abreast of the latest training in digital advertising platforms and mediums and we also keep ahead of cybersecurity, technological advances and variations in markets. It would be fair to say that not all channels work for everyone and not everyone is on digital channels.

That’s why at Icarus we like to keep things simple. Goals and journeys for brands and businesses is where you will find us and backing up brands with innovative marketing strategies and creativity. Most of our clients we started with are still with us and those that have joined us along the way are all still involved with us on a continuous basis.

We have been so fortunate to work with great clients and together we have grown and kept up with the fast-moving pace of digital marketing as it stands today.

We like to do things different and love a challenge, like to be positively disruptive in the digital marketing world. We are creative thinkers and innovative, but we are also hard workers, communicators.

Owen WatersIcarus Communications Limited

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