That’s why at Icarus brand identity concepts in terms of their target audience or allure is crucial to creating brand but also to revamping or freshening for the modern look and feel.

It is not only a big part of what we do as a business but one of the most crucial and pivotal in relation to the rest of our marketing elements. A new website design or brochure weighs in heavily as part of branding or rebranding as much as content change and imagery, a new advertising campaign or direction.

Identifying where your brand will be placed and advertised is as crucial as variations of your brand logo or identity. That is all crucial market research applied to your brand.

At Icarus we are strong at branding and strong in design and content. With a wealth of experience in different markets that diversity has given us clear directions with our clients, always exceeding expectations. As your branding partner and designers our responsibilities are always to offer insights in market and give you fresh creative branding married with concise marketing data so we are always exploring capabilities and boundaries.

Here is an insight to the creative process we pressure test ourselves on when working with our brands. It will give some prompts to consider your own current branding or direction and the best part about new branding and design is it is great content and PR in itself. Elements like this can form cornerstone pages for your website design or marketing campaigns.